April 2, 2017
So, you have the perfect property for short-term rental. A beautiful paint job, breathtaking view of the city skyline, comfortable high-end furniture… but not nearly as many guests as you’d like. What gives?
You’ve set up the listing on Airbnb, and though it’s bringing in some revenue, your calendar is never full. Here’s your problem: you haven’t explored other platforms. If you’re only listing your vacation rental on Airbnb, that has to change immediately. It’s in your best interest to create a presence on multiple platforms, sync up with a channel manager and show off your incredible property to as many travellers as possible. Broaden your reach to get more bookings!
But first, what is a channel manager?
A channel manager plays a key role in any short-term property management strategy in ensuring a hassle-free rental process for you and your guests. You’ll be able to advertise your properties on numerous top-selling websites at once while staying organized. You don’t have to worry about a thing because the channel manager will be responsible for updating the calendar of every website you’re on! Through this software, you can manage and distribute your rates and availability to avoid the risk of double booking. There will be so much less manual work on your part, and you’ll be able to focus more of your attention on what really matters—customer service and improving your business.
It’s definitely worth your time and money to sync up with a channel manager.
Why go out of Airbnb?
Airbnb is an excellent platform and will act as a great start for your short-term rental property. But that’s just it. It’s a start. If you want to increase your revenue by filling up your calendar, you have to get set up on other platforms.
Consider adding your listings to platforms that are in competition with Airbnb. Travellers will likely check these out for comparison while booking their stay. Why not increase the chance of them booking with you?
Here’s a short list:
Before you can integrate all of your booking platforms, you have to create accounts. Set up a profile on whichever websites you’ll be using and add as much information about yourself and your properties as you can. Travellers want to feel comfortable with their host, so it’s important to use friendly and welcoming language.
In order to be successful in this process, it’s crucial to have a contact on the inside. So, if you’re listing your short-term rental with Expedia, be sure to get in touch with the Market Associate. Having this contact is so important to ensure your properties are complete and can be pushed through your channel manager.
Adding property information is the easy part. Each platform will guide you through the process step-by-step. By the end, you should have included everything you need to attract new guests to your listing. Before that can happen, your property must be approved. Depending on the website, this could take anywhere from 48 hours to one week.
At this point, your inside contacts will be essential in pushing your listings forward.
If you’re going to take anything away from this, remember these benefits of exploring multiple platforms:
- You’ll appeal to a wider range of travellers (hey, not everyone books through Airbnb)
- Secure more bookings by generating traffic to your listings
- Increase revenues through multiple platforms
- Fill up your calendar quickly
- Reach 90% of the travel market